Coffee Review: Gevalia 1853 Heritage Blend
Posted by toasted on Jun 24, 2010 in Coffee | 1 comment

Company: Gevalia
Bean Origin or Blend: 1853 Heritage Blend
Body: Light
Roast: Light
Brew Method: Drip and French Press
Price: $9.95/1/2lb
Background:
Today’s review is of a new offering from Gevalia, the 1853 Heritage Blend (picture). This coffee is in celebration of their upcoming 150 year anniversary and is not currently sold in the United States. This is 100% Arabica bean is blended by Master Taster David Holfve. The press release is online here.
You may view the rest of Gevalia’s line of coffees here. It has been some time since I had Gevalia coffee, but I do remember enjoying their French Roast and Espresso Blend.
It is a tall order to create a product to recognize any sort of anniversary, so let’s see how this blend measures up to the task.
Profile:
When ground, the bean has a reddish brown hue and a mild aroma of nuts and clean earth. On the pour, a slight berry aroma is present but just barely. On consumption, the Heritage Blend is extremely clean and smooth; there are no dominant flavor profiles, with nuts in the background, and a short finish, no acidity, and an uneventful mouth feel.
Synopsis:
Overall, this blend is bright, clean, and extremely light. For those who enjoy a short and thin finish and less body, you should give this a try. For coffee drinkers that are accustomed to micro-roasted coffee with fuller profiles and thicker finishes, you will likely not enjoy this blend. I’d suggest adding an extra teaspoon or two to your normal brewing. Additionally, the price, at $10 per half pound, is quite high in my opinion.



Oh… Gevalia…
While I do appreciate the occasional free coffee maker–and SOME of their coffees are palatable (and some are, well… NOT!), the QPR is just outrageous! At $20 bucks a pound I can get some AMAXING beans… heck, at $12… or even $10 I can get micro-roasted Sumatran varietals from a locally owned gourmet purveyor…
Mebbe if I lived in… Oshkosh or something (I dunno… maybe in North Dakota) w/o access to a plethora of reasonably priced gourmet… THEN I might go Gevalia
Also: if you sign up the call and email and call and mail and call etc.