Press Release: Torano Launches Tour in Support of Single Region

TORAÑO LAUNCHES “SINGLE REGION TOUR,” PAIRED WITH PT’S PREMIUM COFFEE ROASTERS

TOUR LAUNCHES JANUARY 2011

(Miami, Florida) January 3, 2011 The Toraño Family Cigar Company, makers of some of the finest cigars in the world, is excited to announce the launch of the Single Region Tour.  The Tour will feature one of the Toraño Family’s newest blends, Single Region-Serie Jalapa and will also highlight a dynamic new partnership with PT’s Coffee Roasting Co, an award-winning industry leader in specialty micro-lot coffees. The partnership and this unique new tour will kick off officially on January 19, 2011 at Havana Connection in Richmond, VA.

The Single Region-Serie Jalapa blend is made from tobacco grown exclusively from a small farm called “El Estero” in the northern-most region of Nicaragua called Jalapa. A centuries old natural stream irrigates this farm. The water from this stream, together with rich soil composed of sand and red clay, have enabled this farm to grow some of the finest and most aromatic tobacco in the world.

PT’s Coffee Roasting Co, based in Topeka, KS roasts over 100 tons of premium specialty coffee annually and is among the leading roasters reviewed by industry resource Coffee Review, receiving the guide’s highest ever rating of 97 points. PT’s Coffee was also featured in Roast Magazine as “Roaster of the Year” in 2009. For more information on PT’s Coffee: www.ptscoffee.com.

Within any given region and farm, micro-climates create a unique character and superior quality due to soil, shade, temperature and other natural occurring conditions. For years, specialty coffees have highlighted the distinctive flavors that come from these micro-lots.   With Single Region Serie-Jalapa, cigar consumers can now experience the same high quality flavor by smoking a cigar where the blend originates from tobacco grown entirely from one region and one farm.

“The zeal of highlighting regional flavors made the collaboration between Torano and PT’s Coffee a natural one”, stated Charlie Toraño, president of Toraño Family Cigar Company.   “The events offer great tasting cigars paired with French-pressed micro-lot coffees that complement and enhance the flavor of both.”  The story of how each product was made will serve as a captivating lesson to connoisseurs of cigars and coffee alike.

The Single Region Tour will visit cigar stores across the country. Supporters and aficionados can log onto the Toraño website or Face book page for a full list of dates and locations. These dates will also be sent out via Twitter.

A leader in the cigar industry, Toraño Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing. For more information: www.torano.com. Please also follow Toraño on Face book: Toraño A family Cigar Company or on Twitter: @TORANOFAMCIGARS