Cigar News: Press Release: CAMACHO SIGNS PARTNERSHIP WITH THE LEGENDARY MIKE DITKA
CAMACHO SIGNS PARTNERSHIP WITH THE LEGENDARY MIKE DITKA
PINELLAS PARK, Florida – July 27, 2012 – Camacho, the world’s boldest cigar and a core brand in the Oettinger Davidoff Group portfolio, is pleased to announce a new partnership with legendary hall of fame football player and coach, Mike Ditka. Under this new partnership, the “Coach” and Camacho will develop a series of new cigar lines carrying the Ditka name, which will be made at Tabacos Rancho Jamastran in Honduras. Ditka will also serve as a brand ambassador at select nationwide events, beginning with the Davidoff Golden Band Awards, which are to be held during this year’s IPCPR trade show in Orlando, FL. The first installment of the Ditka cigar line is set for launch in late 2012, with more releases set to follow in the early part of 2013.
“Ditka is an absolute legend and I cannot express the excitement felt about this new partnership. Coach truly embodies the bold and outspoken spirit of our brand and it’s great to have him as an ambassador and partner moving forward,” said Dylan Austin, Head of Marketing for Camacho.
“If I am going to put my name on something, it’s gotta be the best. The product and the package are outstanding. I am really looking forward to this relationship,” said Mike Ditka.
Founded in 1961 by Simon Camacho, the brand was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 11 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro™, Select) (Premium: Corojo, Connecticut, Coyolar, Havana, SLR and Room101). Camacho Cigars also has 7 core brands, including Baccarat The Game, one of America’s top selling premium cigars. www.camachocigars.com