Cigar News: Mad/Dash announced today the signing of its newest client, Alec Bradley Cigars.

Cigar News: Mad/Dash announced today the signing of its newest client, Alec Bradley Cigars.

Mad/Dash announced today the signing of its newest client, Alec Bradley Cigars.

Whether one is an outright cigar devotee, or only occasional puffer, you would have had to live
under a rock the past decade not to take note of Alex Bradley cigars trajectory rise as one of the
award winning boutique cigar company.

And like most in the cigar world (consumers and trade alike) Mad/Dash managing director Aaron
Sigmond has observed with keen interest Alex Bradleyʼs continued growth, dedication and
success— all of which culminated in Alex Bradley garnering the Cigar Aficionado Cigar of the
Year this past January for its Prensado Churchill.

“They say do what you love, and for over twenty years I have been proud to say that Iʼve enjoyed
the distinct privilege of working for and with some of the biggest cigar companies (Altadis USA,
Davidoff of Geneva Distribution, Inc and General Cigar Co.), as well as some exceptional
boutique cigar brands (Bahia, Graycliff and Nat Sherman) in the world,” Said Sigmond. “So it is
with no small measure when I say that I am thrilled to be working once again with a client in an
industry I dearly love, and doing so with a brand that I have both a great personal affection and
affinity — Alec Bradley,” Says Sigmond.

“People who know Alec Bradley as a company, know that on the whole we make calculated
strategic decisions, with a focus on the long-term,” says Sam Phillips, VP of Marketing for Alec
Bradley. Phillips continues, “I have long been a fan of what Aaron has accomplished on the cigar
media side of things with Smoke Magazine, The Cigar Report and Playboy: Book of Cigars. His
intimate knowledge of, and lifelong commitment to, the cigar industry is clear and we are happy to
be working with him and Mad/Dash.”

Alan Rubin, founder of Alec Bradley, has a simple take on cigars, and life in general is, “The
greatest luxury in life is time. Cigars are all about the time you take for yourself and an
exceptional watch is a reminder that one should never take that time for granted.” To which
Sigmond replied, “And that is something that Mad/Dash is thrilled to support.”

* * *

ABOUT ALEC BRADLEY CIGARS: Founded by Alan Rubin in 1997, Alec Bradley Cigars has been
acknowledged as one of the world’s leading producers of fine, handmade premium cigars. Alec
Bradley has received the cigar industry’s highest critical acclaim for its Family Blend, Maxx, Vice
Press, Tempus, Select Cabinet Reserve, American Classic Blend, Black Market, and Prensado premium
cigars. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion
for excellence, creativity, and the highest quality standards.

ABOUT MAD/DASH: Mad/Dash (M/D) is a boutique bespoke media, brand strategy and creative
marketing consultancy founded by Aaron Sigmond that specializes in brand development through
strategy, networking, ideation, and working as part of an in‐house team to realize generated
goals/ideas — propelling a brand forward in an increasingly complex marketplace. For over two
decades Sigmond, has worked with a wide range of clients ranging from hoteliers, retailers and
luxury goods houses to create exceptional consumer branding and media projects.